Here you’ll discover a curated selection of my creative projects. I pride myself on strong communication and interpersonal skills, building trusted relationships
to achieve great outcomes.
RGD AWARD WINNING DESIGN The Visual identity package for the 2019 Corus Upfront
media event “All Fired Up!” complements the existing
Corus brand while looking fresh and unique.
To capture the idea of “fresh”, the design was inspired by the historical graffiti around the venue. This combination of graphic elements with a focused brand colour palette created a raw and fun backdrop for the corporate event.
RGD AWARD WINNING DESIGN The Visual identity package for the 2019 Corus Upfront
media event “All Fired Up!” complements the existing
Corus brand while looking fresh and unique.
To capture the idea of “fresh”, the design was inspired by the historical graffiti around the venue. This combination of graphic elements with a focused brand colour palette created a raw and fun backdrop for the corporate event.
RGD AWARD WINNING DESIGN The Visual identity package for the 2019 Corus Upfront
media event “All Fired Up!” complements the existing
Corus brand while looking fresh and unique.
To capture the idea of “fresh”, the design was inspired by the historical graffiti around the venue. This combination of graphic elements with a focused brand colour palette created a raw and fun backdrop for the corporate event.
RGD AWARD WINNING DESIGN The Visual identity package for the 2019 Corus Upfront
media event “All Fired Up!” complements the existing
Corus brand while looking fresh and unique.
To capture the idea of “fresh”, the design was inspired by the historical graffiti around the venue. This combination of graphic elements with a focused brand colour palette created a raw and fun backdrop for the corporate event.
RGD AWARD WINNING DESIGN The Visual identity package for the 2019 Corus Upfront
media event “All Fired Up!” complements the existing
Corus brand while looking fresh and unique.
To capture the idea of “fresh”, the design was inspired by the historical graffiti around the venue. This combination of graphic elements with a focused brand colour palette created a raw and fun backdrop for the corporate event.
RGD AWARD WINNING DESIGN The Visual identity package for the 2019 Corus Upfront
media event “All Fired Up!” complements the existing
Corus brand while looking fresh and unique.
To capture the idea of “fresh”, the design was inspired by the historical graffiti around the venue. This combination of graphic elements with a focused brand colour palette created a raw and fun backdrop for the corporate event.
ADVERTISING | OOH Print & Web National Campaign, W Network
ADVERTISING | OOH Print & Web National Campaign, W Network
ADVERTISING | OOH Print & Web National Campaign, W Network
ADVERTISING | OOH Print & Web National Campaign, W Network
ADVERTISING |
OOH Print & Web National Campaign, Food Network
ADVERTISING |
OOH Print & Web National Campaign, Food Network
ADVERTISING |
OOH Print & Web National Campaign, Food Network
ADVERTISING | House & Home Special Edition, HBC Advertisement
ADVERTISING | House & Home Special Edition, HBC Advertisement
BRANDING | HBC Custom Booklets:
The idea behind creating two custom Brand booklets came up due to the confusion created by the two brand names within the HBC Private Brand umbrella: Hudson’s Bay Company and Hudson’s Bay.
The former, targets an upscale consumer therefore, of a higher price point and quality; the latter, a ‘cheap and cheerful’ brand collection consisting of everyday essentials. The result became a must-have when pitching and outsourcing to international, domestic vendors and executives.
BRANDING | HBC Custom Booklets:
The idea behind creating two custom Brand booklets came up due to the confusion created by the two brand names within the HBC Private Brand umbrella: Hudson’s Bay Company and Hudson’s Bay.
The former, targets an upscale consumer therefore, of a higher price point and quality; the latter, a ‘cheap and cheerful’ brand collection consisting of everyday essentials. The result became a must-have when pitching and outsourcing to international, domestic vendors and executives.
BRANDING | HBC Custom Booklets:
The idea behind creating two custom Brand booklets came up due to the confusion created by the two brand names within the HBC Private Brand umbrella: Hudson’s Bay Company and Hudson’s Bay.
The former, targets an upscale consumer therefore, of a higher price point and quality; the latter, a ‘cheap and cheerful’ brand collection consisting of everyday essentials. The result became a must-have when pitching and outsourcing to international, domestic vendors and executives.
BRANDING | A concise set of campaign guidelines with a defined logo graphic executed across multiple marketing media such as packaging, e-commerce sites, retail and other promotional avenues.
BRANDING | The Topshop Graphics Guide facilitated seasonal brand standards to all Topshop/Topman Canadian store locations. POP, Indoor and Outdoor signage, apparel tags, high-level graphics were among the materials covered on this comprehensive reference guide.
LOGO |The idea behind this logo was to convey a sense of playfulness while remaining polished yet approachable. The free-hand feel of the butterfly illustration conveys the whimsical nature of a child’s drawing and the butterfly itself is a symbol of change, growth
and movement; characteristics visible throughout childhood.
LOGO | The idea behind this logo was to convey a sense of playfulness while remaining polished yet approachable. The free-hand feel of the butterfly illustration conveys the whimsical nature of a child’s drawing and the butterfly itself is a symbol of change, growth
and movement; characteristics visible throughout childhood.
PRINT | Best Buy Pop-Up Event Stationery Suite
PRINT | Media Sell Sheets: HGTV, Adult Swim, Showcase
PRINT | Custom Travel Booklet with dieline
WEB | Mobile & Desktop Ads, Amazon Prime Video Channels
WEB | Mobile & Desktop Ads, Amazon Prime Video Channels
WEB | Video Wall Takeover
WEB | Event Poster Series
SOCIAL MEDIA | Pillsbury Canada Pinterest Page Launch
SOCIAL MEDIA | Pillsbury Canada Pinterest Page Launch
SOCIAL MEDIA | Pillsbury Canada Pinterest Page Launch
SOCIAL MEDIA | Pillsbury Canada Pinterest Page Launch
SOCIAL MEDIA | Stripe Studio IG Content
RETAIL | I am extremely proud of making this collaboration possible. It was a chance to bring unique Colombian talent to the Canadian market and give back to the Wayuu tribe women. The one-of-a-kind artisan quality of the Mochila bags instantly fit the bill for ‘Global Craft’ – a curated collection of ethnic & sustainable items launched in the Spring of 2016. The Mochila bags became the first Colombian product to be featured and sold under the umbrella of the iconic Hudson’s Bay Stripes at store-level and online.
RETAIL | I am extremely proud of making this collaboration possible. It was a chance to bring unique Colombian talent to the Canadian market and give back to the Wayuu tribe women. The one-of-a-kind artisan quality of the Mochila bags instantly fit the bill for ‘Global Craft’ – a curated collection of ethnic & sustainable items launched in the Spring of 2016. The Mochila bags became the first Colombian product to be featured and sold under the umbrella of the iconic Hudson’s Bay Stripes at store-level and online.
RETAIL | I am extremely proud of making this collaboration possible. It was a chance to bring unique Colombian talent to the Canadian market and give back to the Wayuu tribe women. The one-of-a-kind artisan quality of the Mochila bags instantly fit the bill for ‘Global Craft’ – a curated collection of ethnic & sustainable items launched in the Spring of 2016. The Mochila bags became the first Colombian product to be featured and sold under the umbrella of the iconic Hudson’s Bay Stripes at store-level and online.
WEB | Eblast & One Pager, HBC
RETAIL | Topshop Campaign Banners. Toronto, Eaton Centre
RETAIL | Topshop Campaign Banners. Toronto, Eaton Centre
RETAIL | Topshop Campaign Banners. Vancouver, Granville Street
PRINT | Bounce Cards
PRODUCT DESIGN | Brass Pins
PRODUCT DESIGN | iPhone Hard Case
PACKAGING | HBC X Barbie | Limited Edition collaboration with Hudson’s Bay and the style icon Barbie doll. Barbie wears an HBC striped coat and pencil skirt with matching accessories and striped jacket for her dog, all featuring Hudson’s Bay iconic Stripes. Barbie lives by a code defined by her personal mantra: be an on the go free thinker; be kind, be brave; strive to be better; and always seek adventure.
ILLUSTRATION | Trade Secrets Beauty Shops
LOGO | Logo Graphic created for the Rouge Valley Health Sciences Foundation annual fundraiser event. Headlining the event was Canadian rock band, the Barenaked Ladies.
PRINT | Casa Divina Poster
RETAIL | Topman Clothing Tag Dieline developed exclusively for the French-Canadian Market (Quebec)
